Digital Adoption Strategy Manager - Retail Banking
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Digital Adoption Strategy Manager sought by leading retail bank based in the city of London.
Your role Digital Adoption Strategy Manager will be to define and lead our digital services adoption ambition by functionalities, segments and channel.
You’ll lead the digital communication, awareness and education programs for partners and customers of any new digital services through unorthodox and innovative approaches to educate, demo, incentivise change and build usage habits (e.g. gamification, videos, blogs, grassroots initiatives, digital billboards, manuals, social media, and website content).
You’ll measure the success of your teams’ campaigns, evaluate your results and use these learnings to adjust your approach; and in our fluid, digital team they’ll be lots of opportunities to develop your skills and work on different things, so be prepared to roll your sleeves up and get involved.
Skills & Experience Required:
* Experience of defining and leading a digital adoption ambition that changes customer behaviour – it doesn’t need to be in a banking environment.
* Experience of developing new and innovative campaigns to educate customers and partners on digital services.
* A customer-obsessed and outcome-focused approach.
* Brilliant at communicating and building strong relationships with key internal and external partners
Please apply within for further details or call on 020 7333 1519
James Shaw Harvey Nash Finance & Banking
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