The Unglamorous Reality of Being Your Own Boss

After a career-ending injury, former elite tennis player Carla Nokes faced a daunting pivot into the tech world. In this episode, Carla shares the unfiltered reality of bootstrapping The Fitness Directory, a 24/7 B2B platform connecting gyms with personal trainers.

We discuss the heartbreak of pivoting, the shock of an £80k app quote, and why the resilience learned on the tennis court is the ultimate founder toolkit.