The Nightmare Keeping CMOs Awake.

Google had rules, but AI search is a black box.

Francisco Vigo, CEO of geoSurge, joins David Savage to unpack why large language models default to the brands they already know, and what that means if yours isn't one of them.

Francsico explains the bias built into how ChatGPT and Claude decide what to recommend, why marketers are more anxious about this shift than any before it, and the energy bottleneck nobody's pricing into the AI boom yet.