Social Media Data Analyst| 6 Months (Inside IR35)| Hybrid (Edinburgh)|

Harvey Nash’s client is recruiting for a Social Media Data Analyst on a 6 month contract.

Main Duties

• Take charge of projects that focus on social media insights and audience research, working with different teams across the department and broader organization as needed. This includes analyzing large sets of quantitative data and preparing written reports. Share these insights with colleagues throughout the organization to guide strategic decisions related to communication activities.
• Be responsible for setting up, maintaining, and improving social media data collection and visualization tools, including live dashboards. Collaborate with vendors to troubleshoot and fix any issues that come up.
• Create reports tailored to internal audiences that evaluate the performance of social media activities across the organisation’s social media channels, including Facebook, Instagram, X/Twitter, LinkedIn, and YouTube. Extract key insights to guide future content creation and improve performance.
• Develop processes for incorporating new tools or platforms into our social media dashboards and routine reporting. Provide templates and processes for report creation that other team members can use. Seek guidance and personal learning as needed.
• Train colleagues on best practices for social media data analysis and evaluation. Keep training materials updated and circulate them, promoting learning opportunities as they become available.

Key Skills

• Proven data analysis skills and experience, using MS Excel, Google Sheets, Google Data Studio, Google BigQuery, or similar tools.
• Understanding of social media and web analytics and terminology, including in-platform analysis and reporting tools on Facebook, Instagram, YouTube, and Twitter, and third-party providers such as Adverity, Hootsuite, SproutSocial and Brandwatch
• Experience of using data visualisation tools such as Google Data Studio, Tableau or Power BI to provide dashboards and insights reports tailored to the needs of stakeholders.
• Strong written communication skills, with the ability to explain data analysis to non-expert internal stakeholders.

• Strong problem solving and analytical skills, with the ability to work independently to find innovative solutions. Adaptable in applying analysis tools or techniques to new contexts.

This role falls inside of IR35 and is hybrid working with the expectation to be in the Edinburgh office 2 days a week. Please note that for this role you must have or be happy to get a Basic Disclosure Scotland. To apply, please send your CV using the link.