Job Title : Paid Search Optimization Specialist
Location : London
Duration : 12 Months Contract
Mode : Hybrid (3 Days/Week)
Responsibilities :
- Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
- Ensure campaigns are executed flawlessly, with a constant eye on performance.
- Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
- Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
- Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
- Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
- Hand-on bid based buying and optimization across a number of platforms.
Qualifications
- Hands-on, in-platform experience within a Paid Search position.
- Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
- Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
- Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
- Strong verbal and written communication skills.
- Analytical and comfortable dealing with data and reporting.
- Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.
- Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).
- Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.
- Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
- Must have the legal right to work in the country you are applying for.
