Data in Sport: Can Numbers ever Overrule Gut Feeling?

David grabs Will Morgan, Principal Data Scientist at the Rajasthan Royals, on the floor at Data Decoded in Manchester, the day before they share a stage.

Will went from 12 years in academia, with a PhD in atmospheric science, to building a year-round analytics function for one of the founding teams of the Indian Premier League (IPL). He explains why data culture in a traditional sport has to come from the top down. That starts with an owner who has a tech background and runs through head coach Kumar Sangakkara, who makes sure the models are part of every recruitment and selection decision.