Why I Was Grateful When COVID Killed My Business
In 2020, every bar and restaurant shut, and the social media marketing business Tom Shaw had built for them went with them. With no clients left to answer to, he decided to learn to code. Today, as a tech content creator with 400,000-plus Instagram followers, he gets behind the security at data centres, labs and Formula E’s broadcast operation.
But his sharpest lesson isn’t about access. One of his videos hit six million views and won him roughly 1,000 followers; another reached a million and won 40,000. For any leader reporting on reach, that gap should sting.
