The Truth Behind Being a Social Media Star

When Laurence Benson got stranded in Bali with no income, he turned to TikTok. 

He has built a massive following, but soon realised that accepting brand deals destroyed his authenticity. In this episode, we unpack the hidden human costs of creator burnout, the danger of using Al to replace your own ideas, and why he's refusing sponsorships as he restarts his journey in America.