The Storytelling Trade-Off: AI, Human Decisions, and the Future of Film

Filmmaking is now democratized, with the barrier to entry lowered by cheap tech. Chris Elliott, co-founder of Sound & Colour films, explores the high-stakes trade-off: how generative AI allows in-house teams to achieve more, but simultaneously threatens to cannibalize the professional creative industry. Ultimately, Chris argues that the enduring value lies not in the tools, but in the human fundamentals of connecting with people and telling a story.