From Touchline to Timeline: James Doyle on AI's Playbook for Sport

James Doyle, CEO of iReel, joins Tech Talks to explore how generative and agentic AI are transforming elite sport. With roots in football and a reach across multiple sports, iReel is helping clubs move beyond dashboards and into conversational analytics—making once-siloed performance data accessible, insightful, and actionable. James discusses the startup’s fast rise, the risk of robotic sport, and why human creativity still has a vital role in the AI age.

 

Tech Talks Podcast 

Tech Talks is a podcast that probes the minds of tech leaders, hosted by Technology Evangelist David Savage. Each week, the show releases three episodes with new guests, covering the latest tech news, exploring new products and cultural transformations that drive the tech industry.

Founded in 2015 Tech Talks has published over 650 episodes and attracts over 18,500 streams a month from a global audience. The podcast offers insights and ideas from leading technologists on culture, innovation, finance, growth, sustainability, and more, providing a platform for the c-suite, founders, and senior figures to hear from others facing similar challenges and tap into a wider community.

Find out more about Tech Talks here.